The Folklore of Capitalism / Fall 1997


An issue dedicated to business culture that features Matt Roth’s classic essay on Amway and how he happened to sign up for it. Elsewhere: Thomas Frank reads Babbitt. Tom Vanderbilt marvels at the ubiquity of branding. Nelson Smith provides a history of security alarms. Chris Lehmann pops the culture bubble. Kim Phillips-Fein looks at the urban poverty initiative Bridges-to-Work. Mike Newirth remarks bitterly on the urban gentrification initiative known as Wicker Park. Stephen Duncombe questions why history books written by establishmentarians focus on underdogs. Seth Sanders reviews records, including Atari Teenage Riot’s first compilation and Wu Tang Forever.

Publication date: Fall 1997
Pages: 128 pages
Formats: eBook, print
Publisher: The Baffler